Giants Kneel to A Tweet: When Social Consumers Go Viral (Infographic)

By Staff

Most everyone knows how impressive modern technology is, with so many groundbreaking gadgets and gizmos on the market and probes being sent to outer space. However, I think it’s easy to gloss over one of the most impressive outcomes of the internet age—social networking sites. When Facebook started, it was a small site reserved for Harvard students, and when Twitter started, I know a lot of people wrote it off as the poor man’s Facebook…You don’t need me to tell you how popular these sites are today.

Apart from their general entertainment value, and obvious benefits like keeping in touch with friends, and staying up to date on news, sites like Facebook and Twitter offer a united voice to the American consumer. When so many individuals express their opinions via these sites, they gain power as a collective. This infographic shows that companies will stand to attention if enough people post regarding one of their policies or practices.

If enough people post about a given company—an unpopular policy for instance—this infographic shows that a company is likely to stand at attention. From personal outrages, like those over the misleading Diet-Coke-like packaging of a Coca Cola to humanitarian concern, like that for the unfair working conditions of Armani and Versace’s Turkish denim workers, digital posting has made a difference. At the end of the day, I think it’s fantastic that consumers have the power sway the practices and alter the course of major corporations just by posting on their social networking pages. This infographic reports on some of the most incredible social consumer victories to date.